The Bookmaker Does Not Always Win: Favorites Winning Big in Europe

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European football favorites are winning at a 30 percent greater clip than in years past following one of the more successful football seasons on record with Leicester’s shock win last year.

It is also being reported that some publicly listed bookmaking firms are expected to release warnings of weak results over the last several months.

“The big clubs are constantly winning, week after week,” writes CoolBet.com CEO Jan Svendsen on his blog. “Even when the matches have been rather even throughout the whole game, the favourites have still managed to pull it off in the end. We won’t even start talking about the incredibly high number of very late goals, which really rubs it in for the bookies.”

It’s easy to spot a situation where bookmakers are getting clobbered by winning favorites, Svendson adds.

“The safest sign about too many favourites winning is when the clever punters start adding combo bets with favourites. Normally these kind of players wouldn’t even touch a combo bet with low odds. They are used to seeking out high outsider odds because that’s where the value usually can be found.

- Alistair Prescott, Gambling911.com

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