Tote Bet on Fantasy Football: New BetFred Deal

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Tote Bet on Fantasy Football:  New BetFred Deal

Betfred has signed a deal with TotelFootball to make pool betting on fantasy football available to customers. This is the first deal the Tote, now owned by Betfred, has done with a third party for another pool product and is indicative of Betfred’s ambitions to take pool betting to a new level, across all sports, internationally. Furthermore the intention is to explore offering the pool based Fantasy Football game across the ToteDirect network so that partner bookmakers can also offer this exciting product to their users.

Betfred and TotelFootball have signed a deal which will see TotelFootball provide a fantasy football pool betting service to customers in the coming months and potentially across Tote Direct next season.

TotelFootball operates a service which brings the excitement of pool betting to the millions of fantasy football managers around the planet. Each customer picks a team from Premier League players (or in other top competitions) and stakes an amount to enter the team into the game. The game runs over a weekend set of fixtures with players earning points based on their performance (e.g. players earn points for appearance, goals, assists, etc. whilst goals conceded, cards, etc. lose points for a player).  The better the players perform, the more points each team earns with the top 10% of teams after the weekend’s fixtures sharing the prize pool.

Bets can be placed into the pool across multiple channels: online web sites and mobile applications. The service can be localised in terms of language, currency and leagues and is sure to appeal to Totepool’s international betting partners.

 Keith McDonnell, Business Development Director for TotelFootball says “Liquidity is key to the success of any pools betting service. In working with we can quickly drive liquidity which will transform an already great game into an attractive betting proposition offering high returns.”

“TotelFootball is delighted to work with the longest established and most credible pools betting operator in the world. In working with Totepool we have taken a huge step towards building a truly global pool for betting on fantasy football.” added McDonnell,

Eddie Bennett, Head of, commented “We are committed to expanding our range of pool betting products beyond horse racing and into other sports. Given the popularity of fantasy football we view TotelFootball’s fantasy football solution as a logical fit for our ever expanding “Fantasy Pools” proposition.  Furthermore we recognise that our B2B network could deliver some headline grabbing payouts for fantasy football fans. We are very excited by this opportunity and aim to soft launch the product at over the coming months.”

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