Sportingbet Rejects Second William Hill Bid

Submitted by Aaron Goldstein on

Written by :

Aaron Goldstein

Published on :

A second bid made by the United Kingdom’s largest bookmaker, William Hill, to acquire Sportingbet has been rejected as a deadline looms this week.

City A.M. reported that William Hill and its partner, GVC Holdings, had made an informal bid last week at over 55p a share, an improvement over the previous 52.5p per share offer rejected by Sportingbet last month.

“They are holding out for an increased offer, they have made some headway but it’s not enough,” one person close to discussions between the companies told City A.M.

“There has to be progress that the Sportingbet board are happy with,” one source said. “There need to be headline terms agreed in principle. Both sides are fully aware of what [William Hill] needs to offer. ”

The deadline for a deal to get done is 5 pm London Time Tuesday (16 October), however, negotiations could be extended should the bid offer be within a range Sportingbet deems acceptable. 

- Aaron Goldstein, Gambling911.com

Camasino-071812L.jpg

Related Content

Jemma McColgan's View On Stake's Financial Position in 2026

Jemma McColgan's View On Stake's Financial Position in 2026

As the international iGaming industry continues to evolve rapidly, the platform known as Stake has attracted considerable attention from experts and players in recent years.
Bookmaker.eu Withdrawals Now Require Two-Factor Authentication

Bookmaker.eu Withdrawals Now Require Two-Factor Authentication

Long established Bookmaker.eu is the latest gambling website to follow the trend of requiring a Two-Factor Authentication for all withdrawals.
The New Name Behind Your Favourite Betting and Casino Comparison Sites

The New Name Behind Your Favourite Betting and Casino Comparison Sites

On 23 July 2026, Gambling.com Group changed its name to Grandstand Limited. Its Nasdaq ticker moved from GAMB to GRSD.
Latest Dragon Link Slot Just Hit for $1.1 Million at This Hollywood, Florida Casino

Latest Dragon Link Slot Just Hit for $1.1 Million at This Hollywood, Florida Casino

The guest won a total of $1,143,913.90 with a $25 bet on a $1 denomination.