Shares in William Hill, Ladbrokes Plunge Over Fixed-Odds Machine Vitriol

Submitted by Aaron Goldstein on

Written by :

Aaron Goldstein

Published on :

Shares in the UK’s two biggest betting firms, William Hill and Ladbrokes, dropped 7 percent and 9 percent, respectively, Thursday following Prime Minister David Cameron’s assertion that fixed-odds machines need to be curbed.

The machines have been dubbed the “crack cocaine of gambling” by campaigners.

Cameron said he "absolutely shares the concerns" raised over the “epidemic” of fixed-odds terminals.

"There are problems with the betting and gambling industry and we need to look at them," Cameron said on Wednesday. "If we work together we can probably sort it out.”

More than £400m has been wiped off the market value of William Hill and Ladbrokes following Cameron’s comments.

"Regulatory change has always been the key driver of sentiment toward the gambling sector," Barclays said in note.

The machines are estimated to account for nearly 40 percent of Ladbrokes earnings.

- Aaron Goldstein, Gambling911.com

 

Related Content

Jackson Suber Payout Odds to Win The Open Championship 2026

Jackson Suber Payout Odds to Win The Open Championship 2026

Jackson Suber was sitting atop the leaderboard Thursday of The Open Championship 2026.
How Weather Conditions Shape Outdoor Sports Betting Markets

How Weather Conditions Shape Outdoor Sports Betting Markets

Of all the external factors that affect outdoor sport, weather is perhaps the most significant. Rain, wind, heat, cold, and humidity pertain to all aspects of sport. Movement, tactics, accuracy, and endurance can all be affected.
Sports Tipster Accountability Is Becoming a Regulatory Priority

Sports Tipster Accountability Is Becoming a Regulatory Priority

The sports prediction business has expanded from newspaper columns and telephone lines into subscription channels, social feeds, apps, and automated dashboards.
UFC Abu Dhabi Fight Odds

UFC Abu Dhabi Fight Odds

The full UFC Abu Dhabi card has been announced and the oddsmakers at BetOnline.ag have odds for all the fights.