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William Hill has confirmed it is now aligning itself with one of the top affiliate management programs, Income Access, in order to gain a bigger piece of the US regulated sports betting marketshare.
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Currently William Hill operates online in New Jersey, Nevada and expects to be the market leader in the state of Iowa. The UK firm currently operates retail sportsbooks in West Virginia and Mississippi as well.
According to the firm, the partnership will enhance its affiliate program by adding “…an industry leading tracking and reporting solution that will support affiliates as they optimize their performance in New Jersey”.
Sharon Otterman, Chief Marketing Officer at William Hill, said: “Partnering with Income Access will open William Hill’s doors for a brand-new affiliate program in the US. By offering our affiliate partners this platform, we aim to make strong and lasting partnerships.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “We are delighted to partner with a company that possesses the industry experience and reputation of William Hill. The launch of its affiliate program in New Jersey will offer partners a way to expand their presence in an exciting market.”
Income Access utilizes PaySafe's industry leading marketing technology.
- Aaron Goldstein, Gambling911.com
