Kindred Group Will See Another Record Quarter With World Cup Results: Moving Into US Market

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Kindred Group CEO Henrik Tjärnström says another record 4th quarter is on tap following positive results with the 2018 FIFA World Cup.  But that event is in the books for another four years.  What’s next for the Kindred Group?

Kindred is looking to compete in other European jurisdictions and beyond.

Tjärnström notified investors that Kindred has placed a ‘ number of boots on the ground assessing open US market opportunities’.

More specifically, Kindred is set to announce a partnership with an undisclosed US-based casino, with “New Jersey as the entry point, later this year.’

“Our working hypothesis right now is when sports becomes available, we would see it as a big benefit if we could go with the Unibet brand, albeit we fully appreciate that it’s unknown in the US market, but it has worked well in Europe and we believe it could work well in the US as well.”

Kindred Group's flagship brand is Unibet, which reports has an estimated 9.5 million customers across all its brands.

- Aaron Goldstein,


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