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Phil Ivey Launches World's First Multiverse NFT

Written by:
Press Release
Published on:
Oct/26/2021

LAS VEGAS, (Press Release) -- Today (October 26, 2021) launches a new frontier for NFTs as the latest Web3 marketplace player, Moments, introduces the world's first multiverse NFT. Moments' mission is to preserve culture-defining moments on the blockchain in partnership with modern-day and past icons. Its debut three-dimensional NFT artifact is a collaboration between poker legend, Phil Ivey, the pioneer in luxury footwear and customization space, The Shoe Surgeon, and the world's largest sneaker conventions and industry leader, Sneaker Con. The NFT will officially drop on October 28th at 9 PM PST and will be available on auction for 72 hours.

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Moments goes back to the fundamental roots of NFTs — exclusivity, utility, and transparency. With its evolution into multiverse NFT they transform historic events into first-of-its-kind distinctive three-dimensional NFTs. These "multiverse" NFTs allow the participant to own a Moment and become part of the unique in-person and virtual experience associated with it.

"By launching Moments, we are taking the world of NFTs to a new realm, that of the Multiverse NFT. We are incredibly excited to launch Moments with three incredible partners, Phil Ivey, The Shoe Surgeon, and Sneaker Con as our first drop," said Meysam Moradpour, general manager for A5 Labs' Innovation Lab. "We are immortalizing culture's most significant moments on the blockchain, forever connecting celebrated Icons and events with the collectors who want to own a piece of history; that is what makes Moments special and different."

With Moments, each multiverse NFT offers collectors three unique dimensions to allow them to own a historical moment and live it in the physical world and metaverse — related to that Moment. Phil Ivey's unique NFT Moments offers collectors a truly innovative digital collectible that unlocks a multidimensional experience into his world.

First Dimension: The highest bidder will own one of the world's most intense bluffs, a defining moment in the history of poker. The Moment captures a High Stakes poker battle between Phil and Tom Dwan, another legendary icon in the poker community. It is symbolic of the essence of poker and as an immortalized NFT it is a cultural heritage.

Second Dimension: The winner of this Phil Ivey NFT Moment auction will get an all-expenses-paid luxury trip to Las Vegas to meet and play poker with Phil Ivey in a high-stakes cash game.

Third Dimension: The final dimension is a limited edition The Shoe Surgeon x Phil Ivey Hybrid Sneaker, tied to the poker bluff moment, and can be worn in the metaverse and real life. This sneaker is the first-ever metaverse creation made by the L.A.-based celebrity custom sneaker designer.

Moments drops are carefully curated with a keen eye for their global significance and impact. The Moments brand will be launched alongside this NFT on October 28th at an invite-only NFT Halloween NFT Party sponsored by Integral. Attending guests will receive a free NFT from Integral's exclusive 'DeFi Superheroes' collection in cooperation with designers behind the super high-in-demand NFT collectibles 'Bored Ape Yacht Club'. To learn more about Moments and upcoming drops, visit moments.auction for the English audience or moments.cc for the Chinese audience.

About Moments
Launched by Silicon Valley-based A5 Labs in 2021, Moments is a premier curator and provider of iconic moments. Moments specializes in immortalizing culture's most significant moments on the blockchain, forever connecting celebrated Icons and their accomplishments with the collectors who most admire them. Moments make bidding seamless and highly secure, with the option to bid on Opensea or directly on the Moments marketplace.

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