Online Gambling Affiliate, Search Beat - June 23, 2021

Written by:
Gilbert Horowitz
Published on:

These are the stories coming from the world of online gambling affiliates, public relations and webmasters, including the latest search engine and conference news for Wednesday June 23, 2021


Brave (Search Engine)

Brave takes on Google with a search engine focused on privacy

“Whether they are already Brave browser users, looking to expand their online privacy protection with the all-in-one, integrated Brave Search in the Brave browser, or users of other browsers looking for the best-in-breed privacy-preserving search engine, they can all use the newly released Brave Search beta that puts users first, and fully in control of their online experience” the company said in a blog post. “Brave Search is built on top of a completely independent index, and doesn’t track users, their searches, or their clicks.”

The company says over 100,000 people have signed up for beta access to Brave Search, and that the search engine has recently passed over 32 million active users. 

Gig Comply

GiG Comply: Helping operators adapt to the fast-changing compliance landscape

“If you don’t value compliance then you don’t have a sustainable business model,” said GiG Head of Performance Marketing Jonas Petersen, who explained why GiG Comply is now a crucial companion for gambling operators adapting to the fast-changing compliance landscape.

GiG Comply provides a web application software that allows operators to monitor their affiliate marketing websites for content including links, images and iGaming code red words.  

It works by using a rules engine to ‘snapshot’ affiliate marketing campaigns and provides operators with the displayed promotional content that is being used to get punters engaged with their brands.  Source: SBC


Why Google Ranks Plagiarism Over Original Content

Senior Webmaster Trends Analyst at Google, John Mueller, this week explained why the search engine giant will sometimes rank plagiarized content over the original content.

Speaking during the Google SEO Office-hours hangout he explained that this can happen when the publisher of the original content is low quality overall.

He was then asked if Google could tell the difference between the original and the copied content.

“Can you tell me if someone who is copying my content consistently and ranking better than us, …what could be the factors which we should look into or what measures we should take…?”

Mueller's response:  Google knows which is the original publication.

He went on to explain in more detail why the copied content would appear first in the rankings.

“From my point of view it’s something that we can determine to a large extent.

"But even if we know which one is the original and which one is the copy, sometimes it makes sense to show a copy in the search results.  So that’s something where it’s like it can happen.

"And one of the situations where I have seen this happen consistently is if a website is of lower quality overall, where when our systems look at it they’re like, well we can’t really trust this website.

"But if a higher quality website were to take some of this content and publish it, we would say, well we know more about this website and actually maybe we should show this content in the search results.

"That’s also one of the situations that you might be running into where maybe it’s worthwhile to also invest in improving the quality of your website overall.

"So not just that one article that apparently people like. But also the rest of your website overall.”

EU investigators looking at whether Google abuses power in digital ad market

(UPI) - The European Union said Tuesday it's investigating Google over whether the U.S. tech giant is stifling competition in the bloc by favoring its own digital advertising platform.

The European Commission, the EU's top antitrust investigator, said it's concerned about Google possibly restricting access to valuable user data that's used to personalize display ads that are seen across the Internet on thousands of ad-supported sites and apps.

LeadStar Media

Leadstar Media granted affiliate licence in Colorado

The entry marks the sixth state in which the Swedish-based company has been approved to operate following approvals in New Jersey, Pennsylvania, Indiana, Iowa, and Illinois.

Currently, Leadstar Media has three products targeting the US market,,, and

“I’m happy to announce that we’ve been granted a licence to operate in Colorado. The US is a very exciting market for the online sports betting industry, and we can see it becoming one of our most important markets in the future”, said Eskil Kvarnström, CEO, Leadstar Media.


VegasWINNERS receives approval from The New Jersey Division of Gaming Enforcement for affiliate vendor license

"I've waited a long time to see this happen and New Jersey is a tremendous state to add legalized sports betting for their fans," said Wayne Allyn Root, CEO of VegasWINNERS. "The momentum of states becoming legal is moving at a fast pace and by this time next year, I wouldn't be surprised if you could make a wager in almost every city."

VegasWINNERS is a registered sports gaming affiliate that intends to drive traffic to gaming operators for commission. VegasWINNERS is currently registered in several states and has made applications in several others. It is the intent of VegasWINNERS to get registered in all states that allow online sports gambling. To date, online sports gambling has been legalized in Nevada, New Jersey, West Virginia, Pennsylvania, Rhode Island, Iowa, Oregon, Indiana, New Hampshire, Michigan, Colorado and Washington DC.


YouTube Rolls Out New Tools & Resources For Small Biz Owners

YouTube launches new tools and resources for small business owners including a step-by-step guide to growing a channel, and a streamlined process for creating ads.

It is estimated that 82% of global digital consumer traffic will be video by 2022.

- Gilbert Horowitz,

Gambling News

Does the IRS Report How Much I Won at DraftKings?

If you won over a certain amount of money betting at DraftKings, the online sportsbook is obligated to report your winnings to the IRS.  DraftKings and other regulated sportsbooks typically require you to provide your social security number during the registration process.