Surprise! NBA and FanDuel Expand Partnership to Include Sports Betting
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FanDuel will become authorized gaming operator of the NBA
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The gambling firm will also be able to access official league data
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Company exploring potential deals with other sports leagues
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The National Basketball Association (NBA) and FanDuel have announced they are expanding their partnership arrangement to include sports wagering.
As part of the deal, FanDuel will become an authorized gaming operator of the NBA. FanDuel will also be able to gain access to official league data and be allowed to use league marks and logos across its platforms.
Prior to Tuesday's announcement, FanDuel was the official daily fantasy operator of the NBA dating back to 2014.
"We expect there to be significant innovation around sports betting products in the U.S. and given the innovative partnership we've had with FanDuel around fantasy, we're excited to extend the partnership to include sports betting," said Scott Kaufman-Ross, head of fantasy and gaming for the NBA in an interview with ESPN.
The NBA had already partnered with sports betting providers MGM Resorts International and The Stars Group, operator of the world's largest real money online poker room PokerStars.
FanDuel CEO Matt King disclosed that his company is looking at possible partnership deals with other leagues.
Financial terms of the deal were not disclosed.
- Aaron Goldstein, Gambling911.com
