Formula One Enables In-Play Betting

Written by:
Guest
Published on:
Sep/18/2018

LONDON (Reuters) - Formula One announced a sponsorship and data rights deal with Interregional Sports Group (ISG) on Tuesday that it said will enable the development of live in-play betting.

This Week's Signup Bonus Special

50% Signup Bonus Up to $2500

----------------------------

The Financial Times newspaper reported earlier that the deal to sell betting sponsorships was worth at least $100 million over five years.

 

Formula One’s commercial rights holder is John Malone’s U.S.-based Liberty Media, who took full control in January last year.

“As part of the deal, ISG will have the right to sub-license betting partnership rights to select betting brands around the world, subject to regulations,” Formula One said in a statement, without providing financial details.

It said that would include regionalised branded on-screen graphics, physical and virtual trackside signage and integration across F1’s digital and social platforms.

The Financial Times said ISG would pay an upfront fee to Liberty and recoup that money through separate deals with gambling sponsors.

The partnership also involves Sportradar Integrity Services to help ISG and gambling companies use the data to create markets and spot any suspicious betting patterns.

Sean Bratches, the sport’s managing director for commercial matters, said the deal would make the most of data generated at races worldwide.

“Data and sponsorship partnerships like this are common practice across almost all premium sports and this is the latest step in our mission to make Formula One the world’s leading sports entertainment experience,” he said.

“This deal allows us to develop new and exciting ways for Formula One fans around the globe to engage with the world’s greatest racing spectacle, while ensuring integrity with best practice oversight from Sportradar.”

Formula One has 21 races worldwide this season and some of the countries visited have local laws that ban or restrict gambling advertising during live events.

 

Sports News

Ngannou vs. Velasquez Latest Odds

Bookie odds on the premier UFC Fight Night on the ESPN network - Cain Velasquez vs. Francis Ngannou - had Velasquez at -195 and Ngannou at +170.

Bet the Ngannou vs. Velasquez Fight Online - February 17

Bet the Ngannou vs. Velasquez Fight Online - February 17

We have your ESPN Fight Night match - Francis Ngannou vs. Cain Velasquez - betting odds.

Floyd Mayweather Jr Exhibition Fights Could Prove Good for Books

Floyd Mayweather Jr Exhibition Fights Could Prove Good for Books

Floyd Mayweather plans to fight in another exhibition fight in July that will net him $10 million.

Today's Most Wagered on Sides - February 15

Gambling911.com has your most wagered on sides for the day - Friday February 15, 2019.

What Bookies Should Know About Deontay Wilder Vs Tyson II

Deontay Wilder and Tyson Fury will throw down again. That’s the best news in boxing since Wilder and Fury decided to throw down the first time.

Syndicate