Formula One Enables In-Play Betting

Written by:
Guest
Published on:
Sep/18/2018

LONDON (Reuters) - Formula One announced a sponsorship and data rights deal with Interregional Sports Group (ISG) on Tuesday that it said will enable the development of live in-play betting.

This Week's Signup Bonus Special

50% Signup Bonus Up to $2500

----------------------------

The Financial Times newspaper reported earlier that the deal to sell betting sponsorships was worth at least $100 million over five years.

 

Formula One’s commercial rights holder is John Malone’s U.S.-based Liberty Media, who took full control in January last year.

“As part of the deal, ISG will have the right to sub-license betting partnership rights to select betting brands around the world, subject to regulations,” Formula One said in a statement, without providing financial details.

It said that would include regionalised branded on-screen graphics, physical and virtual trackside signage and integration across F1’s digital and social platforms.

The Financial Times said ISG would pay an upfront fee to Liberty and recoup that money through separate deals with gambling sponsors.

The partnership also involves Sportradar Integrity Services to help ISG and gambling companies use the data to create markets and spot any suspicious betting patterns.

Sean Bratches, the sport’s managing director for commercial matters, said the deal would make the most of data generated at races worldwide.

“Data and sponsorship partnerships like this are common practice across almost all premium sports and this is the latest step in our mission to make Formula One the world’s leading sports entertainment experience,” he said.

“This deal allows us to develop new and exciting ways for Formula One fans around the globe to engage with the world’s greatest racing spectacle, while ensuring integrity with best practice oversight from Sportradar.”

Formula One has 21 races worldwide this season and some of the countries visited have local laws that ban or restrict gambling advertising during live events.

 

Sports News

Weekend Parlays That Are Sure To Increase Sportsbook Profits

Weekend Parlays That Are Sure To Increase Sportsbook Profits

Weekend parlays should be extremely successful for online bookies this weekend. With only 3 weeks left of the NFL Season, Sunday should have a slate of NFL games to add to your parlays.

Top Bet on Sides December 14

Top Bet on Sides December 14

The Brooklyn Nets as a -2 home favorite were seeing the most action at 80% on the spread versus Washington.

Most Wagered on Sides - December 13

Heading into Thursday afternoon, it was the LA Chargers seeing the most action on the spread, but only by around 55%.

Top Wagered on Sides December 12

Top Wagered on Sides December 12

The Kansas City Chiefs were the most wagered on side after Manchester City Wednesday.  The Chiefs face the Chargers Thursday night.

Most Bet on Sides - December 11

With the Barcelona game now underway, the next most wagered on side Tuesday was the Portland Trailblazers at +6.5 in Houston.

Syndicate