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Modelo, Draftkings and Jerome Bettis Team Up for Beat Bettis Challenge

Written by:
Press Release
Published on:
Sep/02/2020

With mostly no fans at games, this won’t be a typical football season. But Modelo and Jerome Bettis are fueling fans’ fighting spirit for football through the “Beat Bettis Challenge,” exclusively on DraftKings.


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Fans can go head-to-head against the Hall of Fame running back in the 9-week free-to-play fantasy football series. Everyone who beats The Bus’ score for the week shares $5,000 -- with the top points-getter by the end of the contest winning the grand prize, a trip for two to Las Vegas and two tickets to an upcoming Las Vegas football game.

Modelo is proud to team up with Bettis who embodies The Fighting Spirit of Modelo and its drinkers. It was this tenacity that drove Bettis to postpone retirement in 2004 so he could fulfill his lifelong dream of becoming a champion -- which he did the next year in his hometown of Detroit.

  • How to Play: Sign-up through the DraftKings mobile app or visit DraftKings.com/Modelo
  • What you win: Potential to win up to $5,000 weekly with a grand prize trip to Las Vegas
  • Timing: Weeks 1-9 of the football season

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