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Online sports betting super affiliate Catena Media announced a new parternship deal with Advance Local in the state of New Jersey.
Advance Local is the publisher of NJ.com and other localised new sources. NJ.com is considered the premier provider of local news in New Jersey and The Lehigh Valley of Pennsylvania. Its platform incorporates the state's largest online newspaper, the Newark Star Ledger.
The agreement will see Catena provide high-quality coverage of online sports betting and casino developments for the media outlet.
It will also replace fellow super affiliate, Bettor Collective.
Speaking to SBC News, North America VP Dustin Gouker underlined the significance of Advance Local media portals joining Catena’s burgeoning US portfolio that includes the high coverage properties of The Lines, Legal Sports Report, PlayUSA, and Bonus.com.
“This is a forward-looking opportunity for Catena Media, allowing our sports betting experts to engage directly with a broader audience in the New Jersey market and nationally,” he remarked.
“Our goal is to help readers become more informed with sports betting and online casino products and to help promote a safer and more productive gaming culture.”
Moving forward, the company will be responsible for betting content on NJ.com domains that will be supported by a network of writers covering all US wagering developments.
Because Catena must answer to its investors, the company advised that the partnership will be earnings-effective from late Q3 onwards.
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