CBS Sports Becomes a Dominating Force Among Sports Betting Affiliates

Written by:
C Costigan
Published on:

If you are a sports betting affiliate trying to compete in various states where the activity is now regulated, good luck.  CBS Sports and others now monopolize the sector with endless amount of resources.

Case in point:  We entered the term "Sports Betting" into Google News and that returned these searches:


Google this past Sunday was to unveil its most ambitious algorithm update in approximately ten years with what is called "Helpful Content".  The process will take a few weeks.

SEO experts suspect its a means of eliminating AI-generated content and pages geared more towards gaining on the search engines as opposed to helping answer reader questions. 

Regardless of what happens with this update, Google News was never meant to be swamped with sportsbook promo code spamming. 

KC AG Wants Fixes to Sports Betting

Sports betting in Kansas was expected to launch September 1.

The Office of Kansas Attorney General Derek Schmidt late last week issued the following statement, advising that the Kansas Lottery would need to make some legal revisions.

“By law, the attorney general’s office is required to review proposed regulations written by state agencies to ensure they conform with the law as enacted by the Legislature. Ordinarily, proposed regulations must be reviewed by the Division of the Budget, the Department of Administration, and the Office of the Attorney General, but the Legislature specifically exempted sports wagering regulations from Department of Administration review and Division of Budget review but still required approval by the attorney general. Thus, in this case, the attorney general’s office is the only reviewer that can identify errors committed by the agencies in the hurried drafting of regulations that affect millions of dollars in wagering activity, and we take that responsibility seriously.

“The attorney general’s office has completed its expedited, but thorough, review of the several proposed regulations from the Kansas Lottery related to sports wagering and has approved three of those regulations and returned the others to the Kansas Lottery identifying specific shortcomings that must be remedied. We look forward to the Lottery quickly resolving these legal problems and resubmitting the regulations.

“Separate proposed regulations submitted by the Kansas Racing and Gaming Commission on Wednesday remain under review, and we will continue to expedite that process.”

Of course, we get more promos.


Politics are coming into play, potentially getting in the way of the September 1 launch date.

Jonathan Shorman of the Kansas City Star writes:

A top official in Kansas Democratic Gov. Laura Kelly’s office sent a letter Monday to her Republican opponent, Kansas Attorney General Derek Schmidt, seeking his opinion on whether Schmidt’s own office had broken attorney-client privilege in disclosing issues with proposed sports betting regulations from the Kansas Lottery.

Will Lawrence, the governor’s chief of staff, sent the letter to AG Schmidt.

He is being accused, it appears, of leaking information related to potential issues with the sports betting regs with media outlets prior to notifying the Lottery.

Shorman added:

Lawrence, an attorney, wrote that the timing of the disclosures by the Kansas Attorney General’s Office put the Kansas Lottery at a disadvantage because the agency was unable to review legal advice before it was released to lobbyists and journalists.

“I am asking you to review your staff’s conduct and provide an opinion as to whether your office’s sudden desire to communicate its legal advice to the Lottery publicly without the Lottery’s authorization violated attorney-client privilege,” Lawrence wrote to Schmidt.

- Chris Costigan, Gambling911.com

Gambling News

Vegas Reports 2022 FIFA World Cup Betting Down

Vegas Reports 2022 FIFA World Cup Betting Down

When we last had a World Cup, FanDuel and DraftKings were for the most part nonexistent, at least in their current sportsbook incarnation.  Prior to this period, the two companies operated as successful daily fantasy sports businesses.