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BetRivers, Chicago Bears Join Forces

Written by:
Gilbert Horowitz
Published on:
Jun/22/2021

Online sports betting firm BetRivers has entered into a partnership with the Chicago Bears.

The multi-year deal with Rush Street Interactive, the Chicago-based gaming company that operates BetRivers and Rivers Casino, makes that site the official sportsbook partner of the NFL franchise.

“We are incredibly excited to announce BetRivers and Rivers Casino as our first multi-year exclusive partner in the Sportsbook and Casino categories,” said Bears President & CEO Ted Phillips, in a statement. “We look forward to connecting with our fans in fun and unique ways through these avenues and couldn’t be prouder to be building this relationship with a hometown company.”

BetRivers and Rivers Casino will receive a mix of prominent in-stadium signage along with digital, social and print assets.

In-person registrations and prohibiting bets on state college teams like the Fighting Illini and Ramblersmake for an enticing environment in which local bookies can operate using Pay Per Head solutions.  Regulated sportsbooks in Illinois can only take bets from those 21 and up.

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- Gilbert Horowitz, Gambling911.com

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