..

Ballys Sports Betting is Latest to Join Forces With NHL

Written by:
Press Release
Published on:
Feb/18/2021

NEW YORK and PROVIDENCE, R.I., -- Bally’s Corporation (NYSE: BALY), a leading U.S. provider of land-based gaming and interactive entertainment, and the National Hockey League (NHL), today announced the formation of a multiyear strategic partnership designating Bally’s as an Official Sports Betting Partner of the NHL®. This deal represents Bally’s first sports betting partnership with a professional sports league.

The partnership provides Bally’s with rights to use NHL marks and logos as well as use of the League’s official data across its expanding portfolio of sports betting products. In addition, through its media partnership with Sinclair Broadcast Group, Bally’s will create engaging content for NHL fans and integrate that content into live NHL game coverage spanning 19 regional sports networks.

George Papanier, President and Chief Executive Officer of Bally’s Corporation, commented, “We are thrilled to enter into this partnership with the NHL, which represents an important milestone in our strategy to become a leader in the online sports betting and iGaming space. With access to the NHL’s official logos and brands, together with our first-of-its-kind media partnership with Sinclair, we will continue on our path to transform how fans engage with their favorite hockey teams.”

“We’re thrilled to become the first national sports league partner of Bally’s Corporation,” said Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President. “With its Sinclair Broadcast Group partnership combined with a strong strategic vision for its portfolio of sports betting products, Bally’s is an ideal partner for the NHL to further engage our avid fan base on a national and local level.”

Bally’s online sports betting and iGaming offering, which is powered by Bet.Works’ proprietary technology stack, is complemented by its Monkey Knife Fight daily fantasy sports platform and SportCaller’s leading free-to-play products.

Gambling News

Georgia Dems Take Gambling Hostage Over GOP Voting Bills

Georgia Dems Take Gambling Hostage Over GOP Voting Bills

Angered by a blitz of Republican-backed legislation that would roll back voting access, Georgia Democrats are taking hostages — withholding their support on pieces of legislation that need bipartisan backing to pass.

Draftkings Sees 146% Revenue Increase During 2020 Football Season

Draftkings Sees 146% Revenue Increase During 2020 Football Season

DraftKings Inc. (Nasdaq: DKNG) (“DraftKings” or the “Company”) today reported fourth quarter and full-year 2020 financial results.

Best Bets for This Weekend - Feb. 27-28, 2021

Best Bets for This Weekend - Feb. 27-28, 2021

The weekend betting slate typically includes the biggest games of the week. Weekend contests give bettors tons of opportunities to win big on multiple sports. 

Six Developers Offer Proposals for Richmond, VA Casino

Six Developers Offer Proposals for Richmond, VA Casino

Six casino developers have submitted proposals to the city of Richmond to be the preferred candidate for a casino resort.

Cal Ripken Jr Joins the Draftkings Advisory Board

Today, DraftKings (Nasdaq: DKNG) announced the appointment of baseball legend and entrepreneur Cal Ripken Jr. as a special advisor to the board of directors. Ripken will lend strategic insights to the board of directors and Chief Executive Officer on key company initiatives and will become a DraftKings equity holder.

Syndicate