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Betable, a new company that allows mobile gaming companies to convert their free games into real money, claims the “experiment” is working and has been “well beyond expectations”.
Currently, Betable.com is only allowing real money play only in the United Kingdom.
From VentureBeat.com:
Betable’s aim is to disrupt traditional land-based casinos and online gambling by making it extremely easy for companies to convert their non-real-money gambling games into gambling titles.
“The opportunity for disruption is enormous, with social casino games taking money from the core incumbents,” said Chris Griffin, Betable’s CEO.
80 percent of those now playing for real money had never done so before.
“It’s complementary,” Griffin said. “That’s what we’re excited about.”
- Aaron Goldstein, Gambling911.com
