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Can Hockey Survive as an Industry Post Pandemic?

Written by:
Payton
Published on:
Mar/26/2021

I know that many fans of Hockey have been suffering over the last 12 months, and so too has the entire sporting industry, and sadly if things to not get back to normal much sooner rather than later there are going to be some unavoidable to the sports that we all love.

You only have to look at the financial costs of those ongoing lockdowns, and the ay that they have completely decimated the income all sports clubs, to know things are going to get much worse for many of them long before they get better.

There are some signs though that things may make a change for the better, I had a chat with someone at Betting.ca about whether any companies may be prepared to restart their advertising and sponsorship deals many of them had with Hockey clubs and apparently many hockey betting related sites and companies are in a position to do so.

That would be a lifeline for many clubs across Canada and the world beyond too, for many business and market sectors do not have the funds they once did to shower sports clubs with advertising and sponsorship deals, and many of them have pulled the ones they did have in place recently.

How Can Hockey Teams Replace Lost Income Moving Forward?

There is one big question that all Hockey team manager teams, owners, and backers are going to have to address, if they have not yet done so, and that is how they are going to replace the lost income from the last year or so moving forward.

Now it is common knowledge that some Hockey clubs do have some extremely rich backers who are always going to be prepared to bail out their clubs and teams no matter what, however that is not the case across the entire industry and as such, there are some serious discussions needed and some radical rethinks regarding business plans for the months and years ahead.

It is going to be the case that Hockey clubs are going to have to put up with almost zero income coming in from advertising and sponsorship deals for quite some time, until the economy recovers enough for once cash rich advertisers and sponsors to be confident enough to start throwing money at the sport again.

One thing no fan of the sport wants to see if fans being used as cash cows, and by that, I mean a sharp increase in the cost of tickets to watch a Hockey team play, in fact all teams need to ensure they keep their fans by their side as it will be income from ticket sales that could make or break many such teams.

There is of course the chance that some teams could introduce pay to view options for their fans who are worried about attending live sporting events, but that would see all teams having some initial expenditure which many of them may be reluctant to allocate for a pay to view type scheme.

Keeping their going costs to an absolute minimum seems to be the most obvious option for many Hockey teams, and as such players are going to have to do their bit to help keep their respective teams in business by agreeing it take a pay cut.

Has Your Mental Health Taken a Knock?

I think it is fair to say that many of us have struggled in one way or another during the pandemic, and some of us may find it hard to adapt to the new normal as it is known when things to finally, if not slowly get, back to the way we remember.

Never underestimate the benefits of reaching out for help and support when you feel that you need someone to talk to, to try and make sense of things, for there are certainly no shortage of organisations that can and will offer you round the clock support and advice.

 

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