Growing Combat Sports With Data Analytics for Sports Betting

Written by:
Aaron Goldstein
Published on:

Satoshi Block Dojo Cohort Two startup CombatIQ is a data analytics company for combat sports, and on this episode of Hashing I tOut, CombatIQ CEO and Co-Founder Tim Malik tells CoinGeek’s Becky Liggero how they are targeting everything from combat sports brands, sports betting operators, publishers and broadcasters, fight promotions, esports, to athletes and gyms.  CombatIQ will utilize the BSV Blockchain.

“What we’re doing is we’re using computer vision, machine learning to extract real time flight data from broadcast streams and then deliver that to our key verticals. And we think we’re in a really good position to supercharge growth for combat sports using that technology,” Malik said.

He and Co-Founder Christian Giang have lived in 12 countries and speak ten languages, so they tend to have a better grasp of the global market demand and the most efficient ways in which to operate. 

“When we approached this, it was very much approaching a problem that we could globally scale and utilize our past through globalization to take that product and get it to everybody. And that’s something that we think we have a competitive advantage in,” Malik revealed.

When it comes to sports betting and data analytics companies, Malik sees Combat IQ as offering something unique.

“Typically when you look at some of the sports data companies, your Genius Sports of the world, Sportradar or Stats Perform, they all use computer vision machine learning for different sports, but largely what they use is similar to what Tesla uses, object identification,” he explained.

“They’ll use computers to figure out where a person is, where the ball is, but what we’re doing is so much more granular. We’re doing posture detection. We’re figuring out where fighters, how they move, look at their fist from point A to point B so we can calculate the velocity of their punch."

UFC events have, in recent years, generated some of the most traffic for the Gambling911.com website.

- Aaron Goldstein, Gambling911.com

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