Former Vegas Casino Exec Absconded Ad Funds to Promote Romance Novel

Written by:
Guest
Published on:
Apr/15/2018
  • Around $400K used for marketing of salacious romance novel
  • Andjelika Martin, 46, pleads not guilty to eight counts of theft
  • Money spent on search terms such as “steamy” and “shades of gray 50”
  • The Web marketer shied away from more common marketing terms the M Resort or Hard Rock would have typically targeted such as "Vegas Hotel"

A former Hard Rock Casino executive has been charged with using nearly $400,000 in hotel advertising dollars to promote her romance novel.

Andjelika Martin, 46, worked as a web marketing and development director at the Hard Rock Casino and previously the M Resort.

She authored the salacious “1,001 Las Vegas Nights” under the pseudonym Angelique St. Chase Jr..  The book was published in late 2015 with Martin promoting it as early as 2013. 

Martin made her first court appearance this week on eight counts of theft and two counts of forgery.  She has plead not guilty to the charges.

From the Las Vegas Review Journal:

She spent almost $100,000 a year in casino advertising dollars to bid on words or phrases such as “steamy” and “shades of gray 50” that would place her book atop Google searches, according to an indictment and grand jury testimony. The highest bidders appear more prominently when users type the purchased words in the search engine.

“What sort of terms would M Resort usually use in its campaigns for its Google AdWords account?” prosecutor Karen Mishler asked M Resort brand marketing manager Cortney Clardy.

“Sample words would be ‘hotel,’ ‘Las Vegas hotel,’ ‘luxury,’ ‘Henderson,’ ‘wine seller,’ things that attribute to the property itself,” Clardy testified.

“So things like ‘steamy,’ not typically one of the key words?” the prosecutor asked.

“Nope.”

 

 

Gambling News

Google Play Changes Stance on iGaming Apps

Google Play Changes Stance on iGaming Apps

Google Play has a wide array of apps available in its Android-exclusive store. However, fans of iGaming and online sportsbook apps were facing a ban as originally planned by the gaming giant.

Ocean Resort Casino Owner: We'll Surprise the World

Ocean Resort Casino Owner: We'll Surprise the World

The owner of Atlantic City's Ocean Resort Casinos promises to "surprise the world" when the former Revel casino reopens next week.

Taruhan Olahraga & Taruhan Langsung - Bertaruh Piala Dunia 2018 - Indonesia

Taruhan olahraga dari indonesia online menggunakan dompet bitcoin dan buka akun taruhan.  Bertaruh Piala Dunia 2018!

Online Gambling Affiliates Will Need to Have HTTPS Implementation or Risk Traffic Loss

In July, Google will be updating its Chrome browser to warn visitors when they land on a page that is not secure, one that does not incorporate the HTTPS:// before a URL

Atlantic City Weekly Addresses the Question; Can You Cheat the Slot Machines?

Anyone who enters a gambling casino to try their luck on real money slots or plays online slot machines at an Internet casino is looking for any edge they can find to come out a winner. When it comes to “cheating” a slot machine, that is a whole other matter.

Syndicate