North America’s oldest established online betting firm, Bookmaker.com, had generated tons of press Tuesday with its “Back to the Mac” event odds offerings.  Credit their top-notched public relations firm for getting the word out.

Everyone from Forbes to many of the big Mac blogs covered the story.

From Forbes.com:

Two days after Apple announced a 70% jump in its net income, Steve Jobs will announce more opportunities for this popular tech firm to make even more money. At least, Apple fans and investors are hopeful. Wednesday, Jobs will hold a “Back to the Mac” media event.  And, of course, speculations are swirling amongst Apple fans.  One of the top sportsbooks, Bookmaker.com, has calculated the odds on what to expect from the event.

Among the more favored odds: There will be an 11-inch version of Macbook Air, and There will be a Facetime for iChat in new OS.  There will not be a next version of OS X called “Lion”. 

Bookmaker.com made headlines earlier this month when they began offering odds on the next bedbugs infestation.  – Aaron Goldstein, Gambling911.com