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How to Go From Affiliate to Bookmaker

Written by:
C Costigan
Published on:
Apr/13/2020

The sports betting world is truly gigantic and there are many good opportunities that you need to be aware of, so that you can always be on top and make the most out of your business. There are different ways in which you can get involved in this industry, and not all of them involve, precisely, being a sportsbook owner or a bookie; you can start making money as an influencer, as an agent or as an affiliate, to mention a few examples.

The affiliate market is simply enormous, and it just keeps getting bigger year after year; that’s why you see big conferences taking place in different parts of the world each year, because it’s a great way for sportsbooks to get to know their affiliates and their product, and make sure they find the right way to work together. To be an affiliate, you basically need to have an online presence, so that you can promote a sportsbook, or different sportsbooks, through your online platform, redirecting traffic and players to their site, which allows you to “own” those clients and make commissions out of their losses.

It's no surprise then that sportsbooks pay lots of attention to their affiliates, since they can become a good source of fresh traffic and new conversions, for a revenue share deal, CPA or in some cases other specific agreements that work both ways, obviously.

Is there more that affiliates can do to make their own money?

Of course, there is. Some affiliates are very successful, as you can imagine, and they do an excellent job not only in bringing customers to sportsbooks, but also in keeping them hooked to their platforms, consuming their content, interacting with other potential players. Some affiliates do a great job when it comes to building a community and creating databases, that later can be used for many different marketing-oriented efforts and conversion attempts.

When affiliates are this successful and have a solid database, maybe it’s time for them to think a little bit further, realizing they could be a sportsbook themselves, instead of sending those players elsewhere. To put it simple, why make a commission, when you can keep the winnings all to yourself?

Price per Head can be an affiliate’s best ally

For some, this step, from affiliate to bookmaker, might represent a lot, it might be scary, or it might frighten them. In all honesty, a few years ago it was actually scary, maybe, because there was a lot of investment needed, personnel, equipment and so on, so it was a huge bet for anyone who wanted to give it a try.

However, nowadays, with Price per Head, becoming a world-class sportsbook is the easiest it’s ever been, and it only requires a little investment and planning, to be up and running in just a few days. Good, experienced Price per Head operators like https://www.realbookies.com/ can offer you the chance of turning your affiliate service into a sportsbook, for as little as a $10 fee per active player each week; all you need is to bring your players over, have a little sit down so we can plan according to your specific needs, and that’s it, we’ll take over from there.

Do you want to know more about this? Go to https://www.realbookies.com/ now and contact us there, or give us a call, and we’ll get to work right away!

More Pay Per Head tips:

1.     Professional Bookie Services For Professional Bookmakers

2.     Real Bookies Offers The Experience and Expertise You Can Trust

3.     Visualizing Business Success With Pay Per Head Bookie Solutions

4.     Real Bookies’ 5-Star Pay Per Head Software Package

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