XBingo Quickly Rockets As Mandalay’s Busiest Bingo Website
Knocking CostaBingo off the pole position is an incredible feat for a brand launched in June this year as CostaBingo has been well established for over two years and was positioned as having an 8% UK market share in a recent industry report.
This achievement is particularly sweet for Mandalay co-founders Richard Skelhorn and Alex Holt as XBingo.com is the first brand to launch on its own next generation bingo software platform. Given its incredible growth, and the active player numbers increasing week on week, it is clear that the Mandalay team have combined the knowledge gained from their four brands on the Dragon Fish / 888 UK facing software, to launch its own super brand XBingo.com.
The experience, intelligence and the gamble seem to have paid off for Mandalay Gaming Holdings as XBingo has only just started on its planned path and already is snapping at the heels of the UK market leaders.
The new software platform that XBingo runs on has been designed specifically for the international markets and an intensive rollout programme is being planned for 2012.
“Key to the speed of achievement of the brand has been the integration of social media. We have always believed in the power of social media and have harnessed a total Facebook marketing strategy for recruitment and awareness, as well as an innovative beta test phase with players recruited via a highly targeted Facebook campaign “explained Mandalay Gaming Holdings co-founder Richard Skelhorn.
“We set out with high ambitions for Xbingo.com. It is our first brand on our own software platform and we are confident we have a very strong product that will make an impact in new markets going forward. This UK milestone is a fantastic start on an exciting journey” Skelhorn concluded.
XBingo.com has quickly grown to the size of CostaBingo, and now seeing more active players it shows signs of offering unlimited international possibilities for the Mandalay team.
NEW CUSTOMER LOYALTY SCRATCHCARD GAME PREMIERED ON COSTABINGO.COM
Taking the instant win game to another level, CostaBingo.com has developed an innovative new scratch card game to enhance customer loyalty and repeat play.
Sunny’s £50,000 Scratch and Winpromotion runs for four weeks from 7 November. Players can scratch a card every day when they log onto the site provided they have made a wager the day before, and the more days a player scratches, the more chances they have of winning.
The idea of the game is to scratch out letters to make the word BINGO across the card. The scratch card has seven scratch panels one for every day of the week, and players can only scratch the panel relevant to the particular day, Monday on Monday, Tuesday on Tuesday etc.
Each Monday players receive a new scratch card and the aim is to reveal as many BINGOs as possible over the four week period. With £50,000 up for grabs in the month before Christmas when everyone is feeling the pinch, Costa is confident that the new scratch card game will help drive player numbers across this key Autumn trading period.
In addition to the big cash prizes, there are also instant prizes up for grabs, from cash up to £1,000 in real money,to bonus points all that will be paid immediately to the lucky winners.
“We understand that our customers like an incentive to visit our site regularly and want to feel valued by CostaBingo.com, this new scratch card game not only offers regular daily instant win prizes but also lets our players accumulate prizes across the four week promotion. It really is simple, the more you play the more you can win.
“It is an exciting new addition to the site, initial reaction has been good, and if we can bring a little seasonal cheer to our players then so much the better!” commented Richard Skelhorn, co-founder Mandalay Media Group, owners of CostaBingo.com.
