What’s The Benefits of Being a Bookie in The 21st Century?
For as long as humans have been in existence, games have also been present and with it, came the rise of online casinos and sportsbooks, which is also known as bookies. A bookie or bookmaker (in formal language) is a person or a business that creates odds, takes bets and pays out winners. Bookies may or may not be illegal, and the legality thereof all depends on the law of the land in which the bookie operates from.
While bookies have been in existence for quite a while now, the way they conduct their operations has progressed with the advancement in technology. Bookies in the 21st Century such as listed by Casinoshark are among others are a different kind of ‘traditional’ bookie thanks to the advent of the internet. The change in the operations of bookies has necessitated new benefits and opportunities for a bookie in the 21st Century.
These benefits and opportunities are highlighted below.
It’s Now Easy to Become a Bookie
To start off with, it’s now easier to become a bookie as compared to yesteryears. This all boils down to the emergence of sportsbook software. While in days gone by, becoming a bookie was a reserve for the mathematically astute (due to odds creation), now, everyone who so wish can become a bookie as all that one needs is to acquire sportsbook software which will do all the calculations in coming up with the odds. The software can also pay out winners on its own, therefore, leaving the bookie to calculate profits (or losses) only!
Easy To Attract Customers
When comparing with traditional bookies, bookies in the 21st Century have it easy when it comes to attracting customers. In the past, a bookie had to be a very resourceful person and he had to be well connected in order to succeed. This is because the main way of attracting customers was through face to face meetings with many people. The bookie also needed to be convincing so that the few people he met would go on to spread the message through word of mouth. However, in the 21st century, it’s now easier due to the power of the internet. All that a bookie has to do in order to attract customers is to come up with a strong marketing strategy and to leverage power of social media in attracting customers, and this can easily be done in the comfort of one's home.
Social Skills No Longer a Key Requirement for a Bookie
Another major benefit of being a bookie in the 21st century is that success is no longer dependant on social skills. During the earlier times, only those who had mastered social skills could succeed as bookies as bookies needed these skills in attracting new customers as well as in maintaining their customer base. Nowadays, that’s no longer the case as even introverts through leveraging the power of social media can easily attract new customers as well as maintain their customer base through communicating with them via social media platforms.
Low Operating Costs
The internet has also made being a bookie in the 21st Century cheaper and more efficient. Through taking advantage of different new technologies, a bookie can easily run a major business without employing many people (or not even one). Thanks to the internet, a bookie can create a website (sports betting) and acquire sportsbook software that will do all the calculations while at the same time accepting all the bets and paying out the funds to winners. Additionally, the use of Chat Bots also makes the life of a bookie easier as all customer complaints and queries can simply be addressed by a Chat Bot. This therefore means that a single person can on his own run a huge sports betting business (aided of course by tech!) thereby cutting employment costs and other related expenses.
More Time to Grow the Business
Closely related to the above is that a bookie in the 21st Century has more spare time in comparison to a traditional bookie hence there is more time to devout to growing the business. As most of the work is done automatically by software, this means the bookie can look for other ways to grow the business rather than focusing on running the business 24/7. This spare time can be used to create new marketing methods that will push the business brand further thereby attracting more customers.
More Profitable
The best reserved for the last, all the above benefits and opportunities lead to one thing which ultimately is the reason why bookies go into business i.e. making lots of profits. The fact that the internet makes it easy for a bookie to attract customers through leveraging the power of social media, it helps cut operating costs through utilising sportsbook software and it affords ample time for a bookie to grow the business means that the bookie’s business grow rapidly and in turn generate loads of profits!
