Action Betting Brings Live In-Play Wagering to the Next Level

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SBTech on Tuesday announced the launch of Action Betting as an addition to its wide range of LIVE IN-PLAY WAGERING products.

Powered by SBTech's machine learning algorithm, Action Betting creates instant notifications when a specific incident occurs in a match, whether a free kick, red or yellow card, corner or dangerous attack.  The new product is especially compatible with European bookmaking operations.

Gamblers can also take advantage of the “quickbet” feature where one can place a wager on the outcome via the Action Betting widget.  That selection is added directly to the bet slip in real time.

"Action Betting is the result of our investment in personalization, as we seek to tailor the experience for each user,” stated Ian Bradley, Chief Product Officer at SBTech.  “The constant drive to create more markets is not going to stop, and given the challenges that brings, our aim is to enhance the UX, ensuring players don't have to scroll and search for markets. Instead, we offer them suggestions whenever a significant incident occurs, presenting them with a relevant market in the context of the alert. The launch of Action Betting is part of our strategy of continuously improving the mobile betting experience and is just a taste of what we have in store for our partners in 2018."

Example: Real Madrid get a corner, triggering an incident. The "Over/Under Corners/Next Goal" markets with the available selections and odds are displayed on-screen in the Action Betting section. The player can quickly click the Action Bet and add it to their Bet Slip.

Action Betting will be available this month (December 2017).

- Aaron Goldstein,

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