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NFL Lifts Ban on Casino Ads for Two Years

Written by:

Aaron Goldstein

Published on:

Apr/12/2012

NFL Lifts Ban on Casino Ads for Two Years

The National Football League on Thursday announced it will lift a ban on teams advertising at casinos for a two year period.

This was taken from ProFootball Talk’s Mike Florio:

Daniel Kaplan of SportsBusiness Journal reports that the NFL has communicated to all teams the new rules regarding casino advertising, which allow such ads for the next two seasons. “These policy modifications are designed to ensure that all permitted gambling advertising by NFL clubs is executed in accordance with industry best practices, is intended to target adult audiences, is consistent with the League’s continuing opposition to sports gambling, and minimizes any potential negative impact on the NFL brand,” the memo said.

Kaplan estimates that teams can raise millions through such casino advertisements.

- Aaron Goldstein, Gambling911.com

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