How Do Bookies Make Money? Online Casinos, Live Betting Help Pad Profit Margin

Bookies make money through smart money management and knowing how and when to move the lines.  Most bookies – especially those with large client bases – utilize Price Per Head companies to do this for them.

Contrary to popular belief, the house does not always win.  Bookies who cater to regions where the area sports team has covered in more games than not will certainly support this notion. 

Local bookies often have to resort to padding lines on said teams as a means of discouraging wagers in a particular week.

Most Price Per Head businesses offer loss leaders such as online casino games and live betting as a means of enhancing overall profit margins.  Few, if any, corner bookies have this capability.

Did you know that today’s online sportsbooks make most of their profit from supporting online casinos?  And did you know that live in-play wagering has helped today’s books achieve the best handle in years?

Using Price Per Heads can help boost your profit margins significantly.  Remember, the larger your player base, the more likely you are to win. - Aaron Goldstein, Gambling911.com