How Can Gaming Companies use Marketing without Solid Footing in Business Acumen

Written by:
Ronn Torossian
Published on:
Sep/24/2014
How Can Gaming Companies use Marketing without Solid Footing in Business Acumen

The gaming field continues to grow and transform - With the insurgence of social media, companies are forced to become increasingly innovative and captivating with their messages to garner attention. Even though the market continues to evolve, there are still some tried and true tactics to utilize in order to succeed in the coming years.

Consider implementation of these four methods to see success without concrete knowledge in business acumen.

Desire to grow
Gaming companies must possess a sincere desire to grow. The market is always changing. Professionals have to grow and change along with the market. Make it a habit to routinely read articles in journals and magazines from professionals in the field. Reading helps give foresight and keeps a person on their toes for what to expect. Attend classes, seminars and conferences. One of the most solid ways to assure success is by investing time, money and energy into educational/developmental resources. 

Borrow from other companies
Take a look at what other companies are doing. Take note of catches the eye. Learn from what is not only attractive but effective. It is okay to borrow from others and work it well. No need to reinvent the wheel if a strategy already works. Just be committed to a well-executed final product. 

Produce high-quality content
All successful marketers know the importance of high-quality content. The internet makes news travel quickly. Consequently, it is important to produce content that is both engaging and attention-grabbing. Along with really great branding, be sure to have pictures and written content that can simultaneously attract an audience and encourage them to share with their spheres of influence. 

Implement solid engagement strategies

PR/Marketing departments must possess the abilities to be both creative and collaborative. In 2014, one of the most effective marketing campaigns was the ALS's Ice bucket challenge. In order to raise funds to find a cure for ALS, the marketing team got creative and collaborated with different celebrities to help publicize the challenge. It did not take long for the challenge to go viral through various social media channels. People donated to a cause and kept the challenge going which exponentially increased engagement. Coming up with solid engagement strategies requires creativity and when it becomes a team effort, the results can be astounding. 

These are just a few of the many ways to succeed without a major grasp on how businesses operate and thrive. Once these tactics are employed, the business smarts will naturally develop.

Ronn Torossian  is a regular contributor to Gambling911 – and a leading entrepreneur and author.

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