There is no doubt about it, pay per head agents make a lot of cold calls. Depending on the size and scope of your online bookie business, the amount of cold calls you make will vary.
However, the fact remains, you will need to make them each day to bring in new customers.
As a pay per head agent, a cold call can be a great way to attract new customers and raise profits.
Making cold call after cold call can be difficult, especially if you have hit a dead end with potential clients. So, how do you keep attracting new customers and growing the bottom line?
Write it down
Using a script is one of the best solutions to bad cold calls. Contacting random people can be nerve racking and scary.
So, having a script to work from is one way to get the important information to the potential client. A script can also help keep a possible bettor on the phone.
Knowing the goal you want to achieve makes the job much easier than if you are randomly cold calling people. Have an idea of what it is you want to achieve and your job will be simpler.
This will also enable you to get the information to the possible client as you wrap up a deal.
Leave a message
Many pay per head agents will just hang up if they get someone's voicemail and make a note to call again later.
However, it is better to leave a voice message that not only tells the person why you called, but advertises the service you deliver.
Your message should be different than your regular scripted speech and completely unique to hook the customer.
Cold calling can be difficult until you master the craft, and the only way to master a craft is to practice it. Once you have practiced it, it is time to develop a routine.
Perhaps the mornings are the best time to call clients or later in the day. It truly depends on how you work.
Sell them on your business
When you contact a prospective client, it may be the only chance you get to speak with them. They will either become a regular or you won't speak to them ever again.
It is at this time you must sell them on your business. Be specific with these cold calls and give them as much information as you can.
At the very least, make them remember your business when they hang up the phone.
People want your service
Although you are making a cold call, it must be remembered that the people you are calling want your service. Online bookies provide a service that is unique.
Therefore, many of the prospective clients you contact will want to join. Sure, some won't, but if you remember these people are interested already, it makes your job easier.
Bonus Tips – Have the Right Pay Per Head Solution
It may seem overwhelming having to cold call while you also have your daily management duties. Having the right pay per head platform can help you focus on bringing in more clients.
PayPerHead.com is the premier sportsbook solution. Let them help you with management so that you can focus on what you do best – get more clients.
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