Online Bookie Tips: Never Underestimate The Value of Your Bettors

Written by:
Guest
Published on:
Jan/18/2018

It’s important that online bookie agents never underestimate the value of their sports bettors. Not paying attention to players can lead to disaster.

Managing player action is the best way to ensure profit.

Player Management Process

Checkout a player management process that should allow most per head agents to efficiently manage their player action.

1. Check Pro Player Activity Reports

It’s a good idea to check your most active pro player activity reports on a weekly basis. It’s important to do this because pro players aren’t always active.

When a pro player does make a bet, you can rest assured the pro player has done his or her homework.

That’s the value with pro players. They only make wagers they believe they can hit for profit. Think about how powerful that information is.

Cagey per head agents can take information like that and set schedule limit overrides, max betting limits, or use their layoff accounts just based on what some pro players wager.

2. Check Casual Player Activity Reports

Cash flow is the lifeblood of any business, not just a sportsbook business.  That’s why it’s important that agents encourage action from casual players.

Agents should spot check casual player activity reports. Those players that aren’t active should be encouraged to become active.

It’s important to notate why a player isn’t active. If a player isn’t active because the player owes the online bookie agent too much money, the agent should take that as a lesson learned.

The settle alert tool was designed specifically to allow agents to collect before a pre-settle limit has been reached.

Any agents who have inactive players due to money owed, should remember to set pre-settles moving forward. Obviously, encouraging action from non-active players that owe you money isn’t cost effective.

Casual players do move their business, though. Players that have moved their business and that don’t owe you money can be won back.

The best way for pay per head agents to handle these casual players is to offer a carrot.

A carrot is a sales tool that provides an incentive for sports bettors to play with you. Carrots can also be used to keep players loyal to you.

Never underestimate the value of keeping casual players happy. Casual players know many other casual players.

If they like being your customer, they’re going to tell their friends. Word of mouth marketing is a great way for private sportsbook owners to grow their businesses.

PayPerHead offers a variety of reports and tools that allow online bookie agents to monitor and manage pros and casuals. They have the sportsbook management software and over 20 years of industry knowledge to help agents stay current - and in the black.

Join PayPerHead.com today and sign up for their Prime Package at just $10 per head. That’s their premium software, with added tools and features that keep bookies current.

Build your sportsbook empire with PayPerHead.com.

_________________

Business/Financial News

NFL Commish Roger Goodell Details Stance on Legalized Sports Betting

NFL Commish Roger Goodell Details Stance on Legalized Sports Betting

NFL commissioner Roger Goodell says Congress should enact uniform standards for any states that plan to legislate sports betting.

Crypto Market Valuation Drops More Than 55 Percent Over Past Five Months

Crypto Market Valuation Drops More Than 55 Percent Over Past Five Months

A number of big investors say they are not concerned that the cryptocurrency market has lost 55% of its value over the past five months.  It was inevitable, they suggest.

As Bitcoin World Wobbles, Mining Rig Company Plans $2 billion IPO

As Bitcoin World Wobbles, Mining Rig Company Plans $2 billion IPO

Bitcoins are worth less than half of what they were in December. Mining them is 60 percent less profitable than it was in 2017. Even retailers of hobbyist mining rigs say they are seeing fewer customers.

Bet365 Announces Surprise Move to Malta

Bet365 Announces Surprise Move to Malta

Bet365 – one of the world’s leading online gambling groups – has finalised plans to relocate its operations to Malta from Gibraltar as soon as the UK exits the European Union next year, The Sunday Times of Malta can reveal.

Bitcoin Cash 'Sexy' - 'All Other Coins Can Go in the Trash'

Bitcoin Cash 'Sexy' - 'All Other Coins Can Go in the Trash'

Coingeek.com founder Calvin Ayre celebrated his first ever cryptocurrency conference with a boat party in Hong Kong.

Syndicate