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One of the best ways for online bookie agents to increase action in their sportsbooks is to offer cross-sport parlays at higher payout odds than normal parlay payout odds.
A 4-team promoted parlay might pay out 12 to 1 instead of the usual 11 to 1. Online bookies should have a premium sportsbook management software that allows them to control this aspect of their business.
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Check out 4 of our top cross sport parlays to promote for this Saturday, Feb. 24
Parlay 1
NBA – Oklahoma City at Golden State
Portland at Phoenix
NCAAB – Seton Hall at St. John’s
NHL – Winnipeg at Dallas
How to Market: Russell Westbrook plays for OKC. Golden State has both Steph Curry, and Russell’s former mate in Kevin Durant.
Pay per head agents can also market this parlay by talking about how Winnipeg and Dallas are two of the top teams in the tight Central Division.
Parlay 2
NCAAB – 16 Michigan at Maryland
USC at Utah
NBA – L.A. Lakers at Sacramento
NHL – Tampa Bay at Montreal
How to Market: Key on the battle between Tampa Bay and Montreal. Those are two talented hockey teams. It’s also worth noting that the Lakers and Kings are both young NBA squads.
Which team is on the path to respectability? The L.A. Lakers? Or, the Sacramento Kings?
Parlay 3
NBA – Boston at New York
NCAAB – 8 Kansas at 5 Texas Tech
NHL – Philadelphia at Ottawa
Boston at Toronto
How to Market: Pay per head agents should start all marketing for this 4-team parlay by showcasing 8 Kansas at 5 Texas Tech. That’s college basketball’s marquee game on Saturday.
Boston at Toronto and Philly at Ottawa are also intriguing matchups.
Boston at New York in the NBA is a classic rivalry game.
Parlay 4
NCAAB – 12 Wichita State at SMU
3 Villanova at Creighton
14 Arizona at Oregon
NHL – NY Islanders at New Jersey
How to Market: SMU beat Wichita State the last time the two teams met. Can Wichita State exact revenge? Villanova put a 20-point beat down on the Creighton Blue Jays in their last contest.
Will the Blue Jays shock the Top 5 ranked Villanova Wildcats? Arizona appears to have come around.
However, it’s always difficult to win in Eugene, Oregon.
The NHL game in Parlay 4, New York Islanders at New Jersey Devils, should be one of the most competitive match ups of the day.
The Devils dominated the Islanders 4 to 1 the last time these two hit the ice versus each other. Will the Islanders turn the tables on the rival Devils?
No matter which 4-team parlay you promote, make sure to offer higher odds than 11 to 1.
Also, never add NCAAB and NBA money line games to promoted parlays.
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