..

Affiliate Gambling: 20 Percent of Online Casino Visitors Click on Banners

Written by:
Guest
Published on:
Jan/25/2017

A recent report shows that 20 percent of online casino visitors will click on a banner, especially those that mention variations of the message “free bets”.

The Czech company CASEXE conducted the research in an effort to answer the question: “How do potential online casino clients behave toward banner ads”.

It found the following clickthru rates to better enhance profit for online casino affiliates and the programs they promote:

    Free bets – 70% of gamblers clicked on this ad;

    Promo and special offers– 60% of those surveyed;

    Bonuses – 59%;

    Significant Jackpot – 29%;

    Familiar name of the casino– 30%;

    Other reasons – 8%.

Other studies have shown that the average clickthrough rate of display ads across all formats and placements is 0.06% but more startling ad blocking grew by 41% globally during 2015 according to PageFair with that number likely climbing with new blocking software being implemented especially on mobile devices.

CASEXE claims its formula for success is “corporate progress in all segments, development and integration of innovational technologies and solutions in online gambling, high level of awareness about the market trends and innovations”.

- Aaron Goldstein, Gambling911.com

Business/Financial News

China Shuts Down Gambling Sites Using Tether

China Shuts Down Gambling Sites Using Tether

China this weekend has cracked down on gambling sites tied to the tether stablecoin.

Analysis: Is PayPal's Crypto Move a Game-Changer for Bitcoin? Probably Not, Say Experts

Analysis: Is PayPal's Crypto Move a Game-Changer for Bitcoin? Probably Not, Say Experts

PayPal Holdings Inc's PYPL.O decision to open its network to bitcoin and its rivals was hailed by virtual coin enthusiasts as a watershed moment for cryptocurrencies and their path towards becoming a widespread means of payment.

PayPal Enters Crypto Market: Will Allow Buying, Selling and Shopping

PayPal Enters Crypto Market: Will Allow Buying, Selling and Shopping

PayPal Holdings Inc joined the cryptocurrency market on Wednesday, allowing customers to buy, sell and hold bitcoin and other virtual coins using the U.S. digital payments company’s online wallets.

Square Makes Big Bet on Bitcoin

Square Makes Big Bet on Bitcoin

Square, Inc. (NYSE: SQ) announced that it has purchased approximately 4,709 bitcoins at an aggregate purchase price of $50 million. Square believes that cryptocurrency is an instrument of economic empowerment and provides a way for the world to participate in a global monetary system, which aligns with the company’s purpose. The investment represents approximately one percent of Square’s total assets as of the end of the second quarter of 2020.

Fox Given a "Buy" Rating Thanks to Sports Betting Boost

Fox Given a "Buy" Rating Thanks to Sports Betting Boost

Fox Corp is an under-the-radar play on US sports betting, the headline reads for Wayne Duggan's report at Yahoo Finance!

Syndicate