Betting on the United Football League (UFL)

Soon sports bettors will have something new to bet on in the form of the United Football League.  Though the NFL has quashed four other attempts to compete with it, this time things may be different.

The New York Times Sports Magazine reports in its June 3 issue that Wall Streeter Bill Hambrecht and Google executive Tim Armstrong are launching the United Football League, which has already secured Los Angeles, Las Vegas and Mexico City (to give it that international flair).  Orlando and San Antonio are two other cities being considered that do not currently have an NFL team.  The UFL hopes to start off with eight teams.

Hambrecht and Armstrong will be in good company.  Mark Cuban has been lined up as their first team owner and they are looking for seven more.

“There are quite a few good-sized non-N.F.L. cities that can support a pro team," insists Cuban.


Bet on NFL futures now

According to United Football League executives, Nocera reports, the new league will emulate the old American Football League – one of whose major characteristics was revenue sharing. Each owner will put up $30 million, worth a half-interest in a team; the league will own the other half. Eventually, the plan envisions that fans will become stakeholders – because each team will sell shares to the public to raise an average of $60 million per franchise. Public ownership will reduce the pricing pressure on the teams, resulting in cheaper tickets all around.

Officials are convinced they can land decent players from the get-go, and better players later on. “The U.F.L. will be able to offer most rookies, who aren’t top draft choices, far more money than the N.F.L. would give them,” Nocera writes.

The league would apparently make Friday nights its signature TV time, as the NFL and big-time college programs generally cede Fridays to high school football. And it might get decent TV ratings, as far as cable TV goes, with a Friday night package of games.

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Sports911.com News Wire

Originally published May 30, 2007 6:00 pm ET