Unibet Acquires Maria Holdings

Swedish online gambling company Unibet Group Plc to acquire Maria Holdings Ltd in SEK705m deal.

Malta-registered Swedish-controlled online gambling company Unibet Group Plc announced on Monday (3 December) that it has agreed to acquire Maria Holdings Ltd from the Swedish investment company Maria Invest AB.

The purchase price is SEK705m in cash.

Maria Holdings, based in Malta, owns the domain names mariabingo.com, mariacasino.com, carlospoker.com, carlosplace.com and bingo.se.

The acquisition is part of Unibet group's strategy to broaden its demographic coverage:

"With this acquisition we will strengthen our position in the Nordic region as well as within the fast growing online bingo market. Unibet is today the leading private gaming company among men, and with this acquisition we will also be leading among women," said Petter Nylander, CEO of Unibet Group.

Unibet Group, headquartered in Malta, is one of the largest privately-owned gambling operators in the European market and provides services in 20 languages. The group is listed on the OMX Nordic Exchange in Stockholm.

One British pound (GBP) is worth approximately 13.11 Swedish kronor (SEK).

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Gambling911.com News Wire

Originally published December 3, 2007 10:10 am EST