UFC Faces Tough Competition with BodogFight

Sports911.com had an opportunity to cover the taping of BodogFight's third season Mixed Martial Arts reality series and as a media organization that has followed the Bodog Entertainment Group since practically Day One of its emergence, we can say without a shadow of a doubt, the UFC better watch closely.

What impressed us most during taping in Costa Rica this past weekend?  The joy in nearly every fighter's eyes when discussing the BodogFight concept.  They all expressed absolute gratitude for the opportunity afforded them and the belief that BodogFight will become a leader in the Mixed Martial Arts arena.  Those close to the sports already concede that BodogFight is a pivotal player.

"They are already huge in the world of MMA," confessed one marketing guru we met with Monday night while in Costa Rica.  "Their name is out there and BodogFight is really going to emerge as a major brand in the Mixed Martial Arts market."

The proof is in the pudding. 

BodogFight is about to be seen in more households then SpikeTV can provide via the ION Cable Network which reaches more US households than SpikeTV and any UFC event. 

Tuesday, Feb. 20 and Saturday, Feb. 24 at 11/10c

 
MMA Fight Night - Jackson vs. Samoliov
Tyler 'TNT' Jackson - 5'8" - 170lbs - MMA record 7 wins, 3 losses and a draw
Dmitri Samoliov - 5'8" - 170lbs - MMA record 1 win and no losses
MMA Fight Night - Masvidal vs. Berger
Jorge 'Gamebred' Masvidal - 5'11" - 161lbs - MMA record 9 wins and 2 losses
Steve Berger - 5'10" - 161lbs - MMA record 18 wins, 14 losses and 3 draws

LEARN MORE HERE


Pictured left to right: BodogFight Founder Calvin Ayre, Sports911.com founder Christopher Costigan, MMA legend Royce (pronounced "Hoyce") Gracie

Then there is the fact that the legend, Royce Gracie, spent an entire weekend observing the BodogFight event, taped in Playa Tambor, Costa Rica.  Royce Gracie, for those of you not familiar with the man, was recently profiled on 60 Minutes.  He is to MMA what Muhammad Ali is to boxing.  He is also one of the most nicest men you will ever meet. 

But more importantly to those of us at Sports911.com was the loyalty and sincere appreciation from the talented fighters displayed towards the Bodog Organization.

Sports911.com has followed Bodog as an online gambling venture since its first year in business.  We were practically laughed off the Internet as one of the few supporters of Bodog, only to have the last laugh.  Bodog.com soon became one of the most revolutionary brands in the world of online gambling.

What we witnessed this week is that Bodog.com will become an even bigger force in the world of MMA.  The writing is on the wall and we're already making our daring prediction:  BodogFight is fast becoming a bigger name than the UFC over the next year.  Those close to the UFC suggest that they are beginning to take notice.   

In additional to peaking the interest of the legend Royce Gracie, BodogFight has forged a pivotal partnership with the formidable K1 Organization, which is now bigger in Japan than a more household brand, Pride Fighting. 

The K-1 organization is currently headed and promoted by Fighting and Entertainment Group (FEG) of Japan. FEG also promotes HERO's mixed martial arts events, with headliners such as Genki Sudo, Royce Gracie, Bob Sapp, Kazushi Sakuraba and Don Frye.

"We don't treat our fighters like a piece of meat," said Calvin Ayre, founder of the Bodog Entertainment Group and BodogFight. 

Injuries do occur though and we witnessed this first hand with one female fighter's ankle bone being ripped right from the skin and another fighter breaking his nose to the point where he painted the mat with his own blood.  He fought with the broken nose and won.  We are not permitted to discuss fight outcomes and, as such, cannot discuss the brave men and women fighters by name until a later date.


Tara LaRosa vs Shanya Bazler (both of the USA)

The Bodog organization in general is among the most professionally run companies, regardless of industry.  Key people have been with the firm for well over five years and Ayre has taken good care of his professional staff.  Fighters can expect the same, including the bubbly and resilient female fighter from New Jersey, Tara LaRosa.

LaRosa has gone 13-1 over her career as an MMA fighter.  She will be appearing in Dubai in the weeks to come as part of a grappling match. 

"I want to help in any way possible with the Bodog organization including its charity arm, The Bodog Foundation," Ms. LaRosa said.

LaRosa is easily the "personality" within the BodogFight family.  Her vibrant personality came through in the ring during the fight that will be shown on the upcoming Season 3 of BodogFight.  Both her and opponent Shanyza Bazler, got a good laugh in early on during their fight.  This was an excellent fight we might add and have been forbidden from revealing the results.  You will need to watch for the premiere date. 

Fedor Emelianenko vs. Matt Lindland Pay Per View April 14 9/6 PM ORDER HERE

The fighters were all so appreciative to Calvin Ayre.  His head actually didn't explode at all the whole time we were with him.  He seemed like one of the boys the entire time.  Already, Ayre has taken a bit of a beating in MMA forums, where he's been called every name in the book.  This is reminiscent of Ayre's first two years making a name for himself in online gambling.  And that is not a bad thing....In fact, this suggest to us that Calvin has a solid foundation here. 

We counted some dozen people asking for fighter autographs, quite a few individuals in their 40's and 50's.  The smile on their faces said it all. 

The popularity of Mixed Martial Arts was propelled a few weeks ago by the well-produced report featured on 60 Minutes, a story that profiled the Gracie dynasty. 

BodogFight will play a pivotal role (and in fact already is) within the world of Mixed Martial Arts. 

"UFC has got to be concerned," said one fighter who wished to remain anonymous. 

They need to be.  We are already witness to what Calvin Ayre has accomplished.

Throughout the week, Sports911.com will be previewing upcoming fights, analyzing BodogFight MMA fighters and introducing our readers to the self-proclaimed "New MMA".

----

Christopher Costigan, Sports911.com

Originally published February 20, 2007 12:20 am ET