More Sports Handicapping Sites Dump Offshore Ads in Favor of Regulated US Market

Written by:
C Costigan
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The popular sports handicapping website Picks and Parlays is the latest to remove offshore sportsbook ads in favor of legal betting sites in both New Jersey and Nevada.

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Up until recently, the site featured ads for offshore sportsbooks.

Sports handicapping sites in particular have opted to leave a lucrative relationship behind with sportsbooks operating in regions such as Costa Rica and Antigua in order to pursue deals with newly regulated US online sportsbooks.  Much of the alure comes with the notion of joining forces, not just with the licensed sports wagering sites in New Jersey, Nevada and elsewhere, but also as a means of entering into more mainstream media deals that gain greater exposure.

It was recently announced that WagerTalk, which did not have sponsorship arrangements with offshore sportsbooks prior to last year, purchased the long established Gold Sheet, which did.  The Gold Sheet still lists offshore sportsbooks on its Recommendations page, however, those deals will soon be abolished.

Sports handicapping sites are better able to make this move as they can still rely heavily on memberships.  Sites like the Gold Sheet have amassed a database of thousands of subscribers over the years.

These companies also see opportunities where they can provide actual sports wagering themselves, similar to the Daily Racing Form.  They see boundless opportunities as sports gambling is set to gain mass appeal over the next several months due as a result of precedent-setting media deals.

Case in point: Fox Sports alignment with the Stars Group will result in countless numbers of viewers exposure to their newly development brand Fox Bet via signage and promos displayed throughout sporting events broadcast by the network.

Per head counts are also on the rise over the past year.  Pay Per Heads that have already forged relationships with top agents see the number of customers under them rising dramatically.  A Pay Per Head charges a set fee per player per week and typically offers an initial tryout period.  These business operate as call and server centers.  Because they do not take actual bets, Pay Per Head companies are permitted to advertise on Google. 

In May 2018, the US Supreme Court legalized sports betting.  Most states, however, had laws on the books that outlawed the activity.  In most cases, each state must amend its current laws.  The result at the moment resembles something of a trainwreck with states like New Jersey exceeding early expectations and others, like West Virginia, dealing with lawsuits and iPhone compliance issues.

Powerhouse site Oddsshark opted to shut off its odds feed to New Jersey residents after that state's Attorney General warned the Gibraltar-based site it was in violation for promoting NJ-licensed sites to residents of the Garden State along side offshore gambling businesses.

Owners of two major sports handicapping sites have told Gambling911 off the record they too are contemplating severing ties with offshore sportsbooks, quite possibly before the start of the new football season.

"One of the deals we have now pays great money but the owner is the worst to deal with so we will be glad to dump him," the owner of one of the mega sports handicapping sites tells Gambling911.com. 

The faster these companies act, the less likely they will be labeled as "bad actors" and thus prevented from capitalizing off of the legal sports wagering market in the US. 

The winners in all of this will be sites like SportsBookReview.com, ScoresAndStats.com and SportsBettingDime.com, all of which have zero intention of abandoning the offshore market and are more than happy to fill the void left behind from the mass exodus of sports handicapping services.

Check out our podcast below where we broach the subject.

Listen to our podcast above

- Jagajeet Chiba, Gambling911.com

Our Free Picks Record June 26 (We haven't made picks in a few days)

2019 MLB Record: 17-12-2 (58.6%) - No Plays Over -160

2018-19 College Basketball Record: 12-9 (57.1%)

2018-19 NBA Record: 7-5 (58%)

2018 MLB Record: 45-35 (56.2%)

2018 NBA Record: 12-4-1 (75%)

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