SportingBet back in Canadian Sports Betting Market

SportingBet is back!  

But only in Canada, eh? Pity.  Obviously, they also take bets throughout much of the rest of the world...just not the USA. 

SportingBet Plc has moved back into North American, but only for those in the Great White North. The publically traded company this week launched its new Canadian-focused sports betting website (See Website here), which will allow the UK-based company to offer its premium service to the ever-expanding Canadian sports betting market. 

The new Sportingbet website is actually available to all non-US gamblers. 

The expansion into Canada is just another component of SportingBet’s aggressive expansion plan, which has seen growth into other sports betting hotbeds. 

“We are very excited about entering the Canadian sports betting market,” says Gary Lewis, head of Canadian Operations. “We are committed to offering Canadian customers more of what they want to see: more sports, more products and more promotions.” 

As for bonuses, Sportingbet is offering a free $50 wager for all new accounts, after having placed a $50 bet, as well as a $1.5 million basketball contest where three lucky winners will have a chance to win the grand prize by winning a basketball shooting contest against other contestants in a European venue.  

Currently, SportingBet takes bets on 22 sports from all over the globe.  See Website here

But for the Canadian marketplace, SportingBet offers a myriad of wagers, including daily In-Play wagering, which has become wildly popular. Here, bettors can wager on their favorite NHL and NBA games while the game is in progress.  

Major League Baseball and the Canadian Football League will be added when the two leagues start up at the end of March and June respectively. 

“With over four million clients, we’ve more than shown that SportingBet has the sports betting and gaming products for anyone’s taste,” adds Lewis. Along with its sportsbook, SportingBet offers poker, casino games, backgammon, and wagering on the financial markets. 

With its extensive bookmaking background, and strong technical and financial platforms, SportingBet should quickly gain recognition from the Canadian sports bettor. 

Operating out of regulated and licensed markets since 1998, SportingBet has been listed on the AIM market of the London Stock Exchange since 2001. SportingBet is licensed and regulated by the Alderney Gambling Commission in the Channel Islands off the coast of England.

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Jodi Klein, Gambling911.com

Originally published March 13, 2008 8:14 pm EST