|
 Sportingbet
Profit Surge
Predicted:
Gambling911 Official
Euro 2008 Book
With
an aggressive move
into the Canadian
market and a
presence on the
Gambling911.com
website, Sportingbet
expects operating
profit in the three
months to April 30
to more than double.
Sportingbet was
prominently featured
among Gambling911's
US Masters coverage
for international
golfers, for which
Trevor Immelman of
South Africa won.
"Gambling911.com
received the most
prominent news
exposure related to
betting on the US
Masters last month
and that event now
ranks among the most
bet on of the year
so far," points out
Gambling911.com
Operations Manager,
Payton O'Brien.
Sportingbet launched
its aggressive
marketing beyond
European borders two
months ago while
still prohibiting US
citizens from
betting.
"The
main focus now for
Sportingbet will be
on the upcoming Euro
2008," said O'Brien.
That event takes
place throughout
much of June with
heavy betting
expected leading up
to the championship.
Sportingbet was
forced to relinquish
Sportsbook.com, its
US-facing sports
betting brand in
late 2006 following
passage of the
Untimely Insulting
Gambling Enforcement
Act (UIGEA) that
prohibits many forms
of online gambling
in the United
States.
Sportsbook.com has
enjoyed a massively
successful
advertising campaign
on Gambling911.com
with spokesperson
Carrie Stroup among
the most popular
reporters for the
site.
Third
quarter results, to
be released on June
4, will report
operating profit of
"not less than" £7m,
Sportingbet said,
compared with £3m a
year ago. Operating
profit for the nine
months year to date
is £18.7m (2007:
£6.4m from
continuing
operations).
"Quarter three was
another strong
performance for the
group and once again
shows the tremendous
headway the business
has made since our
complete withdrawal
from the US in
October 2006 and the
subsequent year of
intensive
restructuring and
refocus," chief
executive Andrew
McIver said.
"Current trading is
good and the board
remains confident of
meeting expectations
for the full year
and beyond," he
added. A US ban on
online gambling in
2006 effectively
wiped out 75% of
Sportingbet's
business.
----
Christopher
Costigan,
Gambling911.com
Publisher
CCostigan@CostiganMedia.com
Originally published
May 8, 2008 7:32 pm
EST
|
