Movie "21" Gets Heavy Promotion

The blackjack flick that all gamblers worldwide are looking forward to, "21", has been getting some massive early exposure, including during the highest rated program on television, "American Idol". 

The film is based on the best-selling book by Ben Mezrich, Bringing Down the House. The film is scheduled for release on March 28, 2008.  Gambling911.com will be attending an advance screening of the movie next week.

Ben Campbell (Jim Sturgess) is a shy, brilliant MIT student who – needing to pay school tuition – finds the answers in the cards. He is recruited to join a group of the school’s most gifted students that heads to Vegas every weekend armed with fake identities and the know-how to turn the odds at blackjack in their favor. With unorthodox math professor and stats genius Micky Rosa (Kevin Spacey) leading the way, they’ve cracked the code. By counting cards and employing an intricate system of signals, the team can beat the casinos big time. Seduced by the money, the Vegas lifestyle, and by his smart and sexy teammate, Jill Taylor (Kate Bosworth), Ben begins to push the limits. Though counting cards isn’t illegal, the stakes are high, and the challenge becomes not only keeping the numbers straight, but staying one step ahead of the casino's menacing enforcer, Cole Williams (Laurence Fishburne).

Two of the main characters from Bringing Down The House, Kevin Lewis and Jason Fisher, are in real life Jeff Ma and Mike Aponte.  Our own Anna Casada has secured an interview with Mr. Ma.

All told, Ma is believed to have taken anywhere from $3 million - $5 million over the course of his five years spent working with other students on the M.I.T. Blackjack Team, according to Corey Spring of UWeekly.com.

"The initial buzz for the film has been hot," Casada said.  She'll be viewing "21" next week in Orlando.  "The story itself is fascinating and the cast is among my favorites.  I am a huge Laurence Fishburne fan from his days of appearing in films like 'Boys in the Hood'."

Card counting is indeed a fascinating topic to be sure.  It's essentially a card game strategy used to determine when a player has a probability advantage. The term is used almost exclusively to refer to the tracking of the ratio of high cards to low cards in blackjack, although it is sometimes used to refer to obtaining a count of the distribution or remaining high cards in trick-taking games, such as contract bridge or spades.

21 is directed by Robert Luketic, who previously directed Legally Blonde, Win a Date with Tad Hamilton!, and Monster-in-Law.

This promises to be his best film to date.

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Ace King, Gambling911.com

Originally published March 5, 2008 9:29 pm EST

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