Michael Vick Loses Rawlings as a Sponsor

Soon Michael Vick will have no sponsorship deals.  Rawlings ended its relationship with the Atlanta Falcons quarterback on Tuesday.  Hopefully Vick doesn't have a dog to kick. 

The St. Louis-based sporting goods manufacturer, which used his likeness for its merchandise, cited Vick's indictment on dogfighting charges as the reason it severed its ties.

"Rawlings is disappointed about the charges bought against Mr. Vick for his alleged participation in a dogfighting operation," a statement on its website read. "Dogfighting is illegal and unacceptable to Rawlings."

Vick and three others pleaded not guilty to federal dogfighting charges last week in Richmond, Va. One of the co-defendants, Tony Taylor, reversed his plea and pled guilty Monday while agreeing to cooperate with authorities in its push for prosecution.

Prior to last week, Michael Vick was among the top 5 most marketed sports personalities in the United States.  Nike suspended its contract with Vick. Upper Deck and Donruss trading card companies said they would not include Vick's cards in this season's releases.

Reebok, which did not have an endorsement deal with Vick, suspended sales and the manufacturing of his merchandise. The NFL also has stopped selling Vick-related merchandise on its website. Dick's Sporting Goods and Sports Authority have also stopped selling Vick-related goods in their stores.

"Rawlings recognizes that Mr. Vick has not been convicted of the charges stemming from his recent indictment," Rawlings' statement read. "However, we have determined that ending our relationship with Mr. Vick at this time is necessary."

In the court of public opinion, fueled mostly by media accounts of grizzly dog torture stories, Vick has already been found guilty. 

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Tyrone Black, Sports911.com

Originally published July 31, 2007 11:35 pm ET