Is Pricing All You Should Worry About With a Pay Per Head?
The question we want to answer today is whether or not pricing should be your only consideration when choosing a pay per head (PPH) provider. The quick answer is no, but let’s discuss why.
If price was your only concern when selecting a PPH service, you’d be in trouble. I believe costs are a major factor, but there’s no way that should be all you’re worried about or even your main concern.
Why Pricing Shouldn’t Be All You’re Worried About
First off, here are some of the pitfalls of choosing the lowest cost PPH providers:
● Software: Has the software been updated in the last ten years? Is there a team working on improving the PPH software? What is the user experience (UX) like? The lowest cost PPH shops generally have outdated bookie software that won’t get the job done today.
● Support: Bookies often need support running their business. What happens if the software goes down on an NFL Sunday? Does the PPH provider have staff to handle the situation? You may pay a bit more for the best pay per head, but they’ll have in-house staff.
● Tools: The extra features and bookie tools provided by the leading PPH services often end up going overlooked, but they add a ton of value. Having real-time betting data and other analytics will help make important business decisions that impact your revenues.
● Capabilities: Does the PPH provider have a call center? Does the software include a casino, racebook and live betting? Will your clients have mobile access to your website? Some of the lower cost PPH shops won’t have these capabilities and that could hurt your business.
It’s important to strike a balance between quality vs. pricing. Sure, it’d be nice to pay $5/head, but if that means you’re only getting access to outdated software and no support, is it worth it?
Keep in mind, sports betting clients are demanding. They expect a flawless betting experience and if you can’t provide that to them then they’re likely going to switch to a bookie that can.
It’s important to balance costs and customer experience. Not only that, but by not having some of the essential features, such as casino games, live betting and mobile accessibility, you’re going to alienate some of your player base who want access to these features.
These additional features generate more revenue for bookies as well. Having an all-in-one solution will help retain more players. Your players won’t have a reason to check out the competition.
Lastly, you need to weigh any potential savings vs. risk. You can join a leading PPH service starting at $10/head with all of the features and capabilities discussed in this article, plus more. This cost goes down based on volume too. So, you’re not even saving much by going with a low cost provider.
Switching PPH providers can be a bit of a hassle as well, which is why it’s important to choose a PPH that you can grow with as your business demands. Saving a few bucks today, could cost you many more down the road. There are bigger concerns than pricing to worry about.
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