..

Is Pricing All You Should Worry About With a Pay Per Head?

Written by:
C Costigan
Published on:
May/11/2020

The question we want to answer today is whether or not pricing should be your only consideration when choosing a pay per head (PPH) provider. The quick answer is no, but let’s discuss why.

If price was your only concern when selecting a PPH service, you’d be in trouble. I believe costs are a major factor, but there’s no way that should be all you’re worried about or even your main concern.

Why Pricing Shouldn’t Be All You’re Worried About
 
First off, here are some of the pitfalls of choosing the lowest cost PPH providers:
 
● Software: Has the software been updated in the last ten years? Is there a team working on improving the PPH software? What is the user experience (UX) like? The lowest cost PPH shops generally have outdated bookie software that won’t get the job done today.
 
● Support: Bookies often need support running their business. What happens if the software goes down on an NFL Sunday? Does the PPH provider have staff to handle the situation? You may pay a bit more for the best pay per head, but they’ll have in-house staff.
 
● Tools: The extra features and bookie tools provided by the leading PPH services often end up going overlooked, but they add a ton of value. Having real-time betting data and other analytics will help make important business decisions that impact your revenues.
 
● Capabilities: Does the PPH provider have a call center? Does the software include a casino, racebook and live betting? Will your clients have mobile access to your website? Some of the lower cost PPH shops won’t have these capabilities and that could hurt your business.
 
It’s important to strike a balance between quality vs. pricing. Sure, it’d be nice to pay $5/head, but if that means you’re only getting access to outdated software and no support, is it worth it?
 
Keep in mind, sports betting clients are demanding. They expect a flawless betting experience and if you can’t provide that to them then they’re likely going to switch to a bookie that can.
 
It’s important to balance costs and customer experience. Not only that, but by not having some of the essential features, such as casino games, live betting and mobile accessibility, you’re going to alienate some of your player base who want access to these features.

 


These additional features generate more revenue for bookies as well. Having an all-in-one solution will help retain more players. Your players won’t have a reason to check out the competition.
 
Lastly, you need to weigh any potential savings vs. risk. You can join a leading PPH service starting at $10/head with all of the features and capabilities discussed in this article, plus more. This cost goes down based on volume too. So, you’re not even saving much by going with a low cost provider.
 
Switching PPH providers can be a bit of a hassle as well, which is why it’s important to choose a PPH that you can grow with as your business demands. Saving a few bucks today, could cost you many more down the road. There are bigger concerns than pricing to worry about.

Learn more about Pay Per Head:

Per Head Sportsbook
Per Head Racebook
Per Head Casino
Find more about our PPH Sportsbook
Gambling Software

Gambling News

Hard Rock, Seminole Gaming Win Corporate Social Responsibility Award

Hard Rock, Seminole Gaming Win Corporate Social Responsibility Award

Hard Rock International and Seminole Gaming have won the Corporate Social Responsibility Award from the National Council on Problem Gambling (NCPG).  The award recognizes the PlayersEdge casino team member training program, which was introduced in December, 2019.  The award was presented at the recent NCPG Digital Symposium and National Awards Ceremony.  In 2014, Seminole Gaming also received the Corporate Social Responsibility Award from NCPG.

PointsBet to Partner With Denver Nuggets, Colorado Avalanche, More

Sports Illustrated Gambling has learned exclusively that PointsBet Sportsbook has entered into a multi-year partnership with Kroenke Sports & Entertainment, LLC ("KSE").

New Gambling Law in the Netherlands Explained

New Gambling Law in the Netherlands Explained

From rumors to reality, the law that would legalize online gambling in the Netherlands is finally enacted by the Dutch parliament. The Remote Gambling Decree was presented to the parliament, along with two different letters filled with answers responding to questions that had earlier been raised at the previous parliamentary debates. The major points of discussion were in regards to extending the cooling-off period by six-months and whether or not to prohibit the advertisement of online gambling services. At the end of the day, the cool-off period was extended and the proposed ban on advertising was denied. 

Are Online Casinos Legal in the Netherlands?

Are Online Casinos Legal in the Netherlands?

The much-anticipated new gambling regulation in the Netherlands is changing the scene of online gambling and the gambling industry as a whole. The ministry overseeing the new gambling regulations has announced that the new legislation would transform the Dutch gambling industry. After several years of lurking in the shadows, online casino and gambling vendors are now free to roam and legally promote games to Dutch players. So yeah, online casinos have now been made legal in the Netherlands, but with a lot of rules and guidelines, enough to stifle the joy of the news. 

When is a Sportsbook is Responsible for Their Faulty Lines, Koepka a Liability

When is a Sportsbook is Responsible for Their Faulty Lines, Koepka a Liability

""At what point does a sports book become responsible for their own errors?"

Syndicate