 Bodog
Life Valued at $3
MilIt's been nearly a year since the Bodog Group lost its coveted domain name Bodog.com. For months following a patent infringement ruling against the company, Bodog lost precious search positions and untold number of customers who probably just assumed Bodog had gone kaput. Bodog Founder Calvine Ayre was quick to get a new domain name in its place. After initially going with NewBodog.com (which is still accessible), Ayre finally settled on Bodog Life, which looks to capitalize on the concept of "life style". Apparently it is working, even without a whole lot of branding on the part of Ayre and his group. Gambling911.com can reveal that the domin name BodogLife.com is now worth an estimated $3.05 million and climbing. Bodog.com, which remains dormant, is worth an estimated $134,o00. Not too shabby for a domain name that has only been around for 7 months and three days. It should be noted that Bodog as a company is worth far more than $3 million. In fact, Ayre was featured on the cover of Forbes 2006 Billionaire's issue.
Last year, 1st
Technology sued
Bodog Entertainment
Group SA before
Judge Roger L. Hunt
in a federal court
in Nevada USA,
alleging the online
gaming company was
illegally using a
"method and system
for interactively
transmitting
multimedia
information over a
network which
requires a reduced
bandwidth,"
according to court
documents. Ayre has refused to pay Lewis a dime, claiming he is nothing more than a "patent troll". Lewis claims otherwise. ---- Christopher Costigan, Gambling911.com Publisher CCostigan@CostiganMedia.com
Originally published
April 7, 2008 12:30
am EST
|